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  • Shayna Marks

The 3-2-1 Process: Easy Social Media for Busy People

Updated: Oct 1, 2019

Never has there been a medium that demanded such constant, round-the-clock churning out of content—but before I go too far down that rabbit hole and stress both of us out, let’s just put it simply: social media can be exhausting.

In college, I was the type that waited until the night before a 10-page paper was due to get it poppin’. So, you can imagine that I mean it when I say that I’ve learned from experience that in social media, if you fail to plan, plan to fail.

I used to really hate that phrase, and while I still find it annoying, I know it’s true (just like “it is what it is” ugh!).

But what I’ve also learned is that it doesn’t have to suck to plan!

And if you don’t save it all for the last minute, your social media efforts won’t feel as overwhelming.

Breaking It Down to 3-2-1

The most consistent challenge I see my clients have is consistency. Showing up on the regs becomes hard if you haven’t thought about it ahead of time—because the reality is, our every day has enough going on, and social media can SO very easily become backburnered (and also a burden).

I think social media is best executed in chunks, so as to not overwhelm the person responsible for it. Here’s how my 3-2-1 process works:

PLAN / 3 hours per month (or less)

- Laying out your content for the month ahead (use the Master Social Planner)

- Identifying what assets need creation or curation

CREATE / 2 hours per week (or less)

- Creating or curating imagery for posts

- Copywriting for posts

- Post scheduling

IN THE MOMENT / 1 hour per day (or less)

- Execute Instagram stories

- 15-20 Min of Intentional Engagement

It Only Takes 5 Hours Per Week, But What to Delegate?

The 3-2-1 process should only take you about 4-5 hours per week, but if that’s still too much for you, there are plenty of pieces you can offload.

Engagement can easily be handled by another team member, just ensure they’re clear on the importance of being intentional.

Another area that’s great to delegate to a more junior team member is Instagram stories. Not only will this give them a great sense of involvement, they’re a raw and somewhat more imperfect platform should things need adjustment.

If you’re feeling like it’s all too much for your or anyone else to handle, let’s chat about the options Citrine Marketing, Inc. offers!

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